Insights & reports

Daily metrics per campaign / ad group / ad. Saved views.

An insight is one row of metrics — spend, impressions, clicks, reach, conversions — for a given entity over a given date interval. Insights have no stable ID; they’re identified by (provider, entity_id, date, interval).

A view is a saved combination of filters and breakdowns over insights.

Tip

Once you’ve saved a view that you actually use, jump to MCP recipes — every view in the console maps to a one-line query you can ask Claude.

(todo: screenshots)